Google Business Profile SEO: How Pinned Can Skyrocket Your Visibility

1. Claim and Verify Your Google Business Profile

Before you can optimize, you need to claim your Google Business Profile through Google Business. Verification typically involves:

• • Receiving a postcard with a verification code

• • Verifying via phone, email, or Google Search Console

• • Ensuring all business details are accurate

2. Optimize Your Business Information

Google prioritizes businesses with accurate and consistent information. Make sure to:

✅ Use your exact business name as it appears on your website and other listings.

✅ Set the correct category and subcategories to match your services.

✅ Add a detailed, keyword-rich business description (e.g., “At Pinned, we specialize in Google Business Profile SEO to help businesses boost local rankings and gain more visibility.”).

✅ Include up-to-date contact information, website URL, and business hours.

3. Leverage Advanced Keyword Research for GBP Optimization

To dominate local search, integrating advanced keyword research into your profile is essential. Use tools like Google Keyword Planner and SEMrush to find high-intent local search terms.

Where to Include Keywords:

• • Business description

• • Services and product listings

• • Google Posts

• • FAQs and responses

4. Enhance Your Profile with High-Quality Images and Videos

Visual content significantly impacts engagement and rankings. To optimize your GBP:

📸 Upload high-resolution images of your storefront, team, and products/services.

🎥 Add a short business introduction video showcasing your expertise.

🖼️ Use geo-tagged images to improve local SEO performance.

5. Collect and Manage Customer Reviews

Google favors profiles with authentic, positive reviews. Encourage satisfied customers to leave reviews by:

• • Sending follow-up emails or texts with a direct Google review link

• • Responding to all reviews, positive or negative, in a professional manner

• • Using customer testimonials in Google Posts

6. Use Google Posts to Engage Customers

Google Posts allow businesses to share updates, promotions, and events directly on their GBP. Best practices include:

📌 Posting at least once a week to stay active in search results

📌 Using high-quality images and clear CTAs (e.g., “Call Now” or “Book an Appointment”)

📌 Incorporating Google Business Profile SEO keywords naturally

7. Implement Local SEO Strategies to Boost Local Rankings

To boost local rankings, you need a holistic local SEO strategy beyond GBP optimization:

• • Ensure NAP Consistency (Name, Address, Phone Number) across all directories

• • Get listed on local directories (Yelp, Bing Places, Apple Maps)

• • Build high-quality local backlinks from reputable websites

• • Optimize for voice search by using conversational keywords

8. Track Performance and Make Data-Driven Adjustments

Monitor your Google Business Profile performance using:

📊 Google Insights – Analyze customer interactions, searches, and engagement.

📈 Google Analytics – Track website traffic from GBP clicks.

📍 Google Search Console – Identify search queries and performance trends.

By analyzing these insights, Pinned helps businesses refine th